The game of golf today can be an intense 18-hole workout. So Adidas Golf developed leading-edge apparel designed specifically for the power golfer. Compression technology for improved support, explosive muscle strength, and maximum moisture wicking. We created a packaging system for both men and women complete with a custom style matching matrix that would better equip the athlete golfer.
As a major player in the distribution of large name brand running shoes, RoadRunner Sports wanted to expand and refresh its own personal brand with one that was more energetic and modern. We developed a new mark that positioned them as the company that both enthusiasts and pros could turn for expertise in the competitive and fun world of running.
When asked to develop a new logo and to apply creative direction for Active Network’s, “What’s Your Active?” campaign, we were tasked with developing a branding campaign that would successfully translate across the company’s divisions and varied markets. We developed an extensive brand toolkit for the Active Network marketing team to implement throughout all marketing materials, creating a brand that would reach both its B2B and B2C audiences.
The Patio on Lamont Street was an established neighborhood eatery looking to elevate its brand under new ownership. They wanted to maintain their dedication to a home and garden-style cooking sensibility, while allowing patrons to enjoy a more upscale dining experience. We were asked to create a new identity that would reflect this shift and to help build brand awareness and recognition in the area.
In collaboration with Lemke Design
Halozyme is a growing clinical-stage biotech company focused on developing novel cancer therapies that target the tumor microenvironment. We were asked to design their 2016 annual report, which focused on the merger of science and technology with the human elements of patient care and well being.
Photography by Mark Lyons
Tribute amplification creates a line of road-worthy boutique amplifiers for the player, stage and studio performances. The company produces tube amps that are hand-made, point-to-point wired using custom transformers for an incomparable sound quality. Tribute amps founder Scott White started as a trained Luthier at Gibson in the late ’70s and has built guitars for Alex Lifeson of Rush, Bob Segar and many others. A quest for the perfect tone led White to focus on creating vintage amplifiers that pay ‘tribute’ to the tube amps of the ’50s and ’60s. The result is a line of amps with incredible tone, touch sensitivity, sweet tube distortion and shimmering highs. We worked to develop an identity that would capture the true embodiment of this high-performance, retro-style amp that can be appreciated by today’s audiophile.
In collaboration with Lemke Design