Exante360

Developing smart and sustainable buildings from the inside out.

Exante360 is an industry leading Information and Communications Technology (ICT) consulting firm with experience in the design and construction management of low voltage building systems. From concept to go-live, from status quo to the new state of affairs, Exante360 change management consultants provide technical support to businesses and institutions in the healthcare, education, government and corporate environments. Exante360 engaged Lift to develop a distinctive new brand visual language that would set them apart from their competitors – ultimately leaving a lasting impression among prospective clients while also attracting the industry’s best talent.

Young man researching newsworthy information on digital tablet

Road Runner Sports

Helping an established brand hit its stride.

As a major player in the distribution of large name brand running shoes, RoadRunner Sports wanted to expand and refresh its own personal brand with one that was more energetic and modern. We developed a new mark that positioned them as the company that both enthusiasts and pros could turn for expertise in the competitive and fun world of running.

Woman taking a break form workout using mobile phone

37195891 - aluminum bottle water isolated white background

The Patio

Elevating the outdoor dining experience.

The Patio on Lamont Street was an established neighborhood eatery looking to elevate its brand under new ownership. They wanted to maintain their dedication to a home and garden-style cooking sensibility, while allowing patrons to enjoy a more upscale dining experience. We were asked to create a new identity that would reflect this shift and to help build brand awareness and recognition in the area.

He makes the best cup of coffee in town!

In collaboration with Lemke Design

Tribute Amplification

A retro-style identity that hits a pure tone.

Tribute amplification creates a line of road-worthy boutique amplifiers for the player, stage and studio performances. The company produces tube amps that are hand-made, point-to-point wired using custom transformers for an incomparable sound quality. Tribute amps founder Scott White started as a trained Luthier at Gibson in the late ’70s and has built guitars for Alex Lifeson of Rush, Bob Segar and many others. A quest for the perfect tone led White to focus on creating vintage amplifiers that pay ‘tribute’ to the tube amps of the ’50s and ’60s. The result is a line of amps with incredible tone, touch sensitivity, sweet tube distortion and shimmering highs. We worked to develop an identity that would capture the true embodiment of this high-performance, retro-style amp that can be appreciated by today’s audiophile.

In collaboration with Lemke Design

Red Cap Brewery

A small microbrewery that delivers big on taste.

Red Cap Brewery is a startup micro-brewery developed by 3 friends who share a passion – make that obsession – for quality craft beer and who were looking for the best way to share this with others. They are known for their attention to detail and work to develop the finest quality, cask conditioned beer while operating using renewable energy to limit the size of their carbon footprint. We developed the initial brewery branding and identity system which includes a flexible logo system and other visual elements that can be used for various applications. We continue to work with the brewery to develop their growing body of beers and merchandise as their success and reputation continue to grow.