Art Direction / Interactive

Zeroline Golf

The science behind a better swing.

Sensors and apps that provide golf swing analysis are trending hot these days, but Zeroline Golf brings to the game a system that differs from others. Their technology centers on a mobile app that analyzes the personalized biomechanic feedback of a golfer’s swing using the iPhone’s integrated gyroscope. It measures the motion of the pelvis – the foundation of a powerful and efficient golf swing which helps to improve instruction and student engagement techniques for golf coaches. We worked to develop an identity for Zeroline Golf that captured the precision and accuracy of their technology. The result is a mark that is simple, stylish, and iconic.

In collaboration with Lemke Design

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